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Where did the truck come from - Part II

Last updated 5 years ago

Last week we brought the first of a three part series on where today's Chevy came from. Take a look at part two covering 1961-1988 and stay tuned for part three where we'll cover 1988-Present. 

Can't wait until then? Come in today to learn about how Chevy is going to change the truck game again. Feel free to browse our truck inventory at or stop in and see it for yourself at 8010 Market Street, Youngstown, Ohio. 

1961 Corvair Pickup

Although there were a number of small pickups in the 1960s, there was a boom of compact cars. This brought forward a whole new crop of trucks, including the Corvair 95. With the unitized body structure and rear-mounted engine the 95 offered a lot of cargo space. 

It also featured a ramp side model that gave you a side gate on the right side of the truck. This allowed easy access to the low load floor at the front of the bed. 

No matter how clever it was, the Corvair only lasted for 3 model years. A total of 851 were sold. 

1967 Chevrolet C-10 Sport Truck Package

Chevy decided it was time to completely change their plan. The all new for 1967 Custom Sport Truck package was a trend-setting option that included deluxe, car like upgrades inside and out. 

Chevy played right into the travel boom happening thanks to the Federal Interstate Highway System giving Americans unprecedented access to America's national wonders. 

Chevy gave Americans exactly what they needed: A small block V-8 engine that had the torque needed to pull trailers up hills, and the horsepower to cruise comfortably. 

1972 Chevy LUV

Chevy introduced the LUV to the coastal markets. Built by Isuzu, it featured a 75-horsepower four cylinder engine and four-speed manual transmission. 

It was modest, but fully functional. It featured a six-foot bed and had a payload of 1,100 lbs. It also had room for two passengers. 

Within a few years, gas prices began to soar and it made the LUV a major factor in the US Truck Market. This prompted Chevy to begin working on a home-grown small truck. 

1982 Chevy S-10

The S-10 was the first domestically produced compact pickup. It was larger than the LUV but smaller than the full size C/K. It had 82 horsepower four-cylinder engine came standard but it had an available 110 horsepower V6. 

When the truck was properly equipped the truck could haul 1,500 pounds and tow 4,000. 

1988 Chevy Pickup

1988 saw the slow migrating from the worksite to the suburbs and the 1988 Chevy C/K accelerated that trend. It brought aerodynamics, electronics and materials that revolutionized the automobile over the past decade to the full-size pickup. 

A full range of power trains were offered on the C/K, from a 4.3L V6 to a 6.2L diesel V8. 

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