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Buick uses March Madness® to provide needy children with Shoes and to highlight the human spirit

Last updated 4 years ago

While most of North America is gearing up for the NCAA Tournament to begin this week, we forget that there are some people so needy that they can't even afford shoes. In fact, there are over 300,000,000 shoeless children all around the world, 1,000,000 of which will die from soil-transmitted illnesses and foot-borne disease. Buick has decided to take action into their own hands and will be donating shoes again this year to Samaritan's Feet. 

Samaritan's Feet is an organization that is dedicated to covering the feet of the world's shoeless kids. 

Fans who visit Bracket Town at the Ernest N. Morial Convention Center in New Orleans, LA will get to visit two Buick displays. In one display they will get a close look at current Buick models, including the Buick Encore. At the other they will get the opportunity to play in what is predicted to be the World's largest game of knockout where they will be able to win game tickets and other prizes. Most importantly however, for every participant in the game of knockout,. Buick will donate a pair of shoes to Samaritan's Feet. The shoes will then be split across four different events at local schools and community centers. 

"The NCAA Final Four showcases incredible human achievement on the basketball court, with the Buick Highlight Reel and our involvement with Samaritan's Feet, Buick hopes to demonstarate the difference men and women can make away from the court, all around the world" -Tony DiSalle, US VP of Buick Marketing

Again this year, Buick will be presenting "The Human Highlight Reel". This is an online collection of videos about former NCAA student-athletes, who not only were victorious in their sports, but also away from the game. This years films will include:

  • Chris Duhon: ?Duke basketball player from 2000-2004 who is now in the NBA. He started the "Stand Tall foundation" to work with children to encourage teamwork, commitment, work ethic and discipline through community outreach. 
  • Amber Tollefson:? Floirda State soccer player who started the "Give N Go Project" which raises money to provide soccer equipment and raise self esteem in Third World Countries. 
  • Jason Taylor: Former UA, and NFL Football Player whos foundation works to improve health care, education and quality of life for children in Southern Florida. 

To view the Human Highlight Reel please visit www.ncaa.com/buick or stop in at 7997 Market Street to our Buick GMC dealership and ask to see it. 

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